Benefits of Social Media

Benefits of Social Media

Can anybody imagine their lives without social media? Facebook, twitter, Instagram and many other platforms of social network have been basic need of human survival. They have brought a revolutionary change to human’s life with its advantages. So, social media is a must to everyone for their positive development.

  

Firstly, social media strengthens human relationship. It is the medium for the people to keep in contact with their friends and loved ones. For example, moving from state to state or from country to country can stay connected with them using different means of social media. In addition, social media allows to make friends around the world. One can create a friendly social community so that he or she can share his or her feeling with others. Facebook, twitter, etc. help people to be friends in the global community. So, spending time with social media keeps a tight human relationship.

Secondly, the instant nature of social media helps to extend one’s business for each businessman, social media is the best means of advertisement. The CMO Survey has shown the share of marketing budget spent on social media is expected to more than double over the next five years from 11% today to 24 % by 2020. On the other hand, business persons use social network to be directly available for their customers. They can have a direct communication with their customers. Customers can make easy response about the goods. All the retailers, wholesalers and producers forfeit their opportunity of expanding their business using social media. 

Thirdly, education is no exception in using social media. First, social media helps those who do their research. Different means of social media can be the best platforms for doing survey and data collection as they are accessible to everyone. They also can be the common medium for sharing ideas, views and information. Facebook, twitter, Skype, etc. are such means of social media for doing research. Second, students can broaden their knowledge obtaining necessary information from social media. They can have the direct connection with their teachers and friends through social media and promote their study. Social media, therefore, is a great tool for those who are connected with education.

In a nutshell, each and every person around the world can’t escape from the benefits or social media. Social media makes human relationship strong and helps to extend one’s business and education to be easily available. However, one should be use social media wisely.

Social Media Advantages and Disadvantages

Social Media: Advantages

Social media site like Facebook have become an important part of modern life. With its help, you can connect with your friends instantly and in real time. Users can interact with each other, connect frequently and socialize.

Social media sites such as LinkedIn have become a major source of employment. More than 89% of new people are recruited using LinkedIn and company websites.  

Tweeter is a world of 140 words of information. It gives you information about the world and your interest.

Using social media is very beneficial for business. Its effective use helps reduce overall marketing costs. Online success comes with effective use of social media. With social media you can organize potential customers and grow your business.  Recently social media examiners surveyed over 3,000 respondents to understand the importance of social media marketing. 89% of respondents said that business has been boosted by social media marketing. 64% of respondents saw an increase in lead generation and 62% of respondents said that using social media in the search engine category of their sites had improved significantly over almost two years.  

Social Media: Disadvantages

Many users spend time on social media but excessive and uncontrolled use of social media can lead to serious addiction.

Excessive use of the Internet can play a major role in dissolving concentration. While working on social media, you keep changing the work in one another. Focusing on a single task reduces your concentration ability. Its abundant use leads the brain to fatigue and stress.

Social media has promoted the possibility of identity theft, theft of details, cyber fraud, hacking and virus attacks. If you have updated your address, phone number, workplace and your family information on any social media site, you have lost your privacy. Usually we keep posting new pictures on Facebook day by day. One must be very cautious while doing this, as pictures and other information can be misused by evil people in society.

Social media increases feelings of jealousy. The Food Disorders Center at Shepard Pratt conducted a survey on 600 Facebook users and found that both men and women are jealous by looking at pictures of other people. 32% of users are sad when they compare their photos to their friends' photos. This leads users to low self-esteem, hopelessness, mental disorders, stress, and bad habits.

Therefore, it is important to understand that social media carries both bunches of advantages and disadvantages. To prevent the evil parts of social media, one has to limit his or her time on social networking sites like Facebook, Twitter, YouTube. It is a repository of information, so use it wisely.